Small Business Growth
Lectures for Small Business Owners and Freelancers
Practical lectures on running, growing, and stabilizing a small business - from cash flow to customers to your first hire.
Most small business owners I know are brilliant at what they do - and completely overwhelmed by running the business side of it. They're so deep in the work that there's no time to work on the business. These sessions are about practical tools - not MBA theory - to help you grow without burning out or losing control of what you built.
Growing Your Business Without Losing Control
For owners whose every quote, decision and small fix still passes through them. What to hand over first and in what order, which processes break as volume rises, and how to tell real growth from expansion that only adds chaos.
Financial Management and Cash Flow for Small Businesses
Why the profit report says you earned well and the bank account says otherwise. The figures an owner can read themselves week by week, how to see a tight month coming before it arrives, and which questions to take to the accountant.
Marketing on a Budget: Achieving Real Results
How to split a small marketing budget instead of spreading it thin over everything that sounds current. What winning a customer can afford to cost, which efforts to stop rather than add, and how to tell what worked without an analytics setup.
Hiring and Managing Your First Employees
What changes the moment you become an employer. When the work calls for an employee and when for a subcontractor, what a hire costs beyond the salary figure, how to plan the first weeks, and how to compete for good people on something other than salary.
Customer Retention: Building Long-Term Loyalty
How to see who quietly stopped buying, even with no CRM in place, and what repeat business is genuinely worth to you. When a loyalty club is the wrong move, and how to win back customers who already left.
Digitizing and Automating Your Business
Which process is worth automating first, and how much you can fix before buying any system. How to revive software the business paid for and abandoned, and where the job genuinely needs a paid professional.
Pricing Strategy: Knowing Your Worth
Building a price that holds: what an hour of your own work really costs, where you sit against competitors, and what the client sees as value. Also raising prices with long standing clients, and saying the number without apologising for it.
Operational Improvement in Small Steps
A practical method for improving a business through small weekly steps instead of one big revolution. Participants run a full improvement loop on their own business during the session.
Small Business Growth
Practical lectures on running, growing, and stabilizing a small business - from cash flow to customers to your first hire.
Book a LectureFrequently asked questions
I run a small business with no team, are these lectures still relevant for me?
Yes. The lectures are designed around the realities of solo and micro-business operators, with examples that fit a one-person operation as much as a small team.
Yes. Most small business owners in Israel operate alone or with one or two helpers, and the lectures are built around that reality. Examples cover situations like a single owner doing sales, delivery, and bookkeeping in the same week, not enterprise-scale workflows. Topics include cash flow control without an accountant on staff, marketing on a tight budget, hiring your first employee, and growing without losing personal control. The lectures avoid corporate jargon and frameworks that only work above a certain size, focusing on what actually moves a one-to-five-person business forward.
Do you cover specific Israeli regulations, taxes, or licensing in the small business lectures?
Lectures touch on Israeli VAT, income tax structure, and common licensing concerns, but always recommend a licensed accountant or lawyer for binding decisions.
Lectures touch on the most common Israeli realities: VAT (Maam) thresholds, the difference between an Osek Patur and Osek Murshe, basic income tax structure for self-employed people, and licensing concerns for service-based businesses. The goal is to give a small business owner enough literacy to ask the right questions and avoid expensive mistakes. They are not a substitute for a licensed accountant or lawyer, and any decision with binding consequences, like business structure, contracts, or filings, should be made with a qualified professional. The lectures are explicit about that boundary.
Can I attend a small business lecture remotely, and how does that work?
Yes. Remote attendance is supported via Zoom or similar, both for individuals joining a public lecture and for fully virtual private bookings.
Yes. Remote attendance works in two formats. The first is joining a public or organisation-hosted lecture by video, where you can see the slides, hear the live audience, and ask questions through chat or audio. The second is a fully virtual private lecture, booked by a single business owner or a small group, run end to end on Zoom or a similar platform. Materials, exercises, and Q&A all work remotely. The only thing that does not transfer well is the in-room networking, so for that, hybrid or in-person formats are preferable.