A lecture for organisations · 90 minutes · On site / Online
Customer Retention: Building Long-Term Loyalty
Customers buy once and never come back, so you keep paying for new leads just to stand still. Worse, nobody in the business can say who stopped buying or when, because a customer who quietly disappears sets off no alarm. This lecture puts retention in the owner's terms rather than the service department's: what repeat business is genuinely worth to you, where relationships break, and what to do about the ones that already ended. It is built for businesses with no analytics stack and no team of service representatives to train.
The content is matched in advance to your audience and goals on a short fitting call.
- Duration
- 90 minutes
- Format
- On site · Online
- Built for
- Small business owners
What your audience takes away
- ▸See who stopped buying, even without a CRM in place.
- ▸Put a value on repeat business that you can act on.
- ▸Handle a service failure so the relationship survives it.
- ▸Decide whether a loyalty club is right for you at all.
- ▸Win back customers who left, instead of only preventing churn.
Who this lecture is for
The room here is owners who carry the profit and loss, not service representatives. Municipal business development departments running evenings for local merchants fit well, as do chambers of commerce and trade associations serving member businesses, and franchise headquarters briefing branch owners on repeat business and local reputation. It also suits retail and online sellers who bought a loyalty platform nobody uses, practices where the owner is the service, such as clinics, insurance agencies and studios, and accountants hosting a client evening.
Who delivers the lecture
Alexander Slutsker
Business consultant, entrepreneur and founder of Mobius Business Solutions
- ✓14 years of entrepreneurship and consulting, dozens of businesses and managers accompanied in Israel
- ✓MBA in Hi-Tech and Entrepreneurship
- ✓BBA in Marketing and Finance
What organisers say
Alexander's lecture is simply a must for every pre-army programme or youth centre. Our young people received an amazing, practical toolbox for adult life. The content is delivered in a fascinating way, at eye level.
How booking works
- 1
Get in touch
Send a WhatsApp message or use the form, with the date, the audience and the setting.
- 2
A short fitting call
On the call the content and examples are matched to your audience and goals.
- 3
The lecture is delivered
On site or online, 90 minutes, questions from the room included.
Worked with
- Google for Startups
- הבית לעסקים של עיריית שדרות
- Microsoft Reactor
- GameReady
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
Want this lecture at your organisation?
Send a message with the date and the audience, and a short fitting call matches the content to your organisation.
More lectures in this area
Frequently asked questions
We already have a customer club and nobody uses it. Is a session only useful for building a new one?
An abandoned club is the more common case and the more interesting one. It usually went unused because it rewarded something the business did not actually want more of, which is a design question rather than a software question.
Our members' customers buy rarely, sometimes years apart. Does retention still apply?
It applies differently, and that is the case almost nobody addresses. When purchases sit years apart, the relationship has to survive the silence in between, and reputation and referrals matter more than repeat purchase rate ever will.
Can any of this be measured in a business with no CRM and no analytics?
Yes. Most small businesses already know who bought and when, it simply lives in an invoicing system or a notebook instead of a dashboard. Counting who has not come back since is where retention work normally starts.
Does it cover winning back customers who already left?
Yes, and deliberately so. Nearly all retention content is about preventing churn, which does nothing for the customers already gone, even though they know your business and cost almost nothing to reach.
Our promotions for new customers annoy long standing clients. Is that conflict addressed?
It is one of the sharpest conflicts in the topic. A business that saves its best offer for strangers is teaching loyal customers that loyalty is the expensive option, and the fix is a pricing and offer decision rather than an apology.
Part of the audience is experienced and part is new. Will it work?
Yes. The depth is set in advance on the fitting call, examples are matched to the sector, and the base assumes no prior knowledge. Audience questions give the experienced their room too.