Marketing Consulting for Businesses
A steady way of bringing in customers, not just more activity.
Marketing consulting plans the short term and long term ways of bringing in customers together, search engine optimization (SEO) among them, so customers keep coming now and later. As your marketing consultant, I work with you on the offer, the customer and the way an inquiry becomes a sale, before more money goes into ads.
+972 055-248-6151. Better on WhatsApp: I am in meetings most of the day and answer as soon as I am free. Other ways to reach me
We can talk in English, Hebrew or Russian.
Does This Sound Familiar?
I post and advertise, and the inquiries that come in are weak.
People visit the page and leave without calling or writing.
I spend money on marketing and cannot tell what works.
Inquiries come in, and too few of them become customers.
Sound familiar? The first conversation is free.
Book a Free CallWhat Clients Say
From different fields, at different stages of business
Dan Manto
Eclipse Capital
Real Estate Investment and Finance, USA
Arty McLabin
GameReady
Game Development Education and Outsourcing, International
Anna
Beautician
After I finished a cosmetology course at a leading company, I was confused. I didn't know how to open a business, what to sell from home, or how to bring in clients. Since I reached out to Mobius, everything has changed. We built an organized plan with clear steps and no unnecessary risks. Today I see results, and I'm growing and developing every month.
Mark
Massage therapist, Gan Yavne
When I finished a massage course, I imagined a different world. I found out it's a hard field, and financial stability isn't easy to find. When I came to Mobius, something changed. We started an organized process and built a business plan. Without Mobius? I probably would have given up. Today I believe in myself and in my own path.
What you get
A clear picture of your customer
Who really buys, what they need, what stops them and where they already are, so the message and the channels fit the people you want.
Answers before the ad money
Who the customer is, what you offer, why you, what proof they see, where the click leads and who answers, settled before money goes into ads.
Judging any proposal yourself
You know the terms behind marketing, so you can weigh what an agency or a freelancer offers you on your own.
Along the way you get the supporting and guiding materials the work needs, with clear instructions.
Simplified illustration
The customer's road
Sees you
Paid ads, search (SEO), posts, printed materials and your place of business
Is interested
The page people land on: a clear offer and real proof
Visitors leave the page without calling or writing
Contacts you
An obvious next step: a call, a message or a form
Inquiries are lost when nobody answers fast or follows up
Buys
The first call or message, and a reminder to whoever went quiet
Comes back and recommends
What the customer gets, and staying in touch
The road from the first time a customer sees you to buying and coming back, each stage narrower than the one before. Under each stage, what works there, and in red, where customers are lost.
Simplified. Real work also ties every stage to the numbers, what it costs to win a customer and what he brings in, fixes the stages in the right order, the offer first and the ads last, and brings facts on competitors and on what people search.
mobiusbiz.co.il
I have worked with
- Google for Startups
- House of Business, Sderot Municipality
- Microsoft Reactor
- GameReady
- Eclipse Capital
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
- Google for Startups
- House of Business, Sderot Municipality
- Microsoft Reactor
- GameReady
- Eclipse Capital
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
What the work can include
You do not need all of it. In the first conversation we choose together the parts your business needs.
- I look at your marketing through your customer's eyes, starting with what already runs.
- I make the offer clear before more money goes into ads, one sentence that says who it is for and what changes for them.
- I plan with you the short term and long term ways customers come to you, search engine optimization (SEO) included.
- I work with you on the path from the first visit to an inquiry, and on how inquiries are answered and followed up, so fewer of them are lost.
- I teach you and your team to run the tools and the campaigns yourselves.
- When it serves the work, I help build and manage a paid campaign beside you.
- For a business with a place customers visit, I shape the customer's way through it, the branding and the visuals.
- Before the plan, I bring facts on your competitors and on what people search, through the research work. Business Intelligence and Market Research
- I tie the marketing to the numbers: what it takes to win a customer, what that customer brings in and what each channel brings.
How the work goes
A free first conversation
We talk, see whether my work fits what your business needs, and I suggest the kind of work that suits you.
Looking at what runs today
The offer, the customer, the proof, the page people land on and how inquiries are followed up. That shows where customers are lost, before anything new is added.
Fixing things in the right order
First the offer and the path to the next step, then the follow up of inquiries, and only then more posts or paid ads, so the money that goes into ads brings customers and not only clicks.
The ongoing work
We meet as often as the business needs. Between meetings you can send me a short question on WhatsApp, and I reply as soon as I can.
Want to see how these steps would look for you? That is what the first conversation is for.
Book a Free Call9+ years of experience in business consulting
Speaking at Microsoft
Meeting with international teams, as part of work with a startup
Teenovation, Meital centre Sderot
Entrepreneurs session, Sderot
Who does what
What I do
- Look at your marketing through your customer's eyes
- Bring the questions and the method for the offer, the customer and the follow up
- Teach you and your team to run the tools yourselves
What you do
- Share the real numbers: inquiries, sales and what you spend on ads
- Talk to customers and answer the inquiries
- Make the decisions, they stay yours
Help with the execution, inside the ongoing work
Inside the ongoing work I can also help build and manage your paid campaigns. My aim is that you, or someone on your team, learn to build and run them yourselves, while I help from the side.
Offline marketing is part of the toolbox too, next to digital marketing: physical and printed materials and what customers see at your place of business, so the brand looks the same everywhere and every piece does its job.
What to bring to the first conversation
Bring what you already have, even if it is incomplete. We can start without it too.
- What you run today: posts, ads and the page people land on
- Rough numbers: how many inquiries come in a month and how many buy
Who it fits
- A business that posts and advertises, and gets few or weak inquiries.
- An owner about to spend on ads who wants the offer clear first.
- A business where inquiries come in and too few become customers.
When is it better to start elsewhere?
If customers buy and still no money is left at the end of the month, the question starts in the numbers.
In that case, start here: Financial Consulting for Businesses
And the paperwork, for anyone who wants to see that too.
Certificate of appreciation, Sderot municipality
Certificate of honor, Teenovation 2026
Directors and officeholders course, SRI Campus
Acceleration program, MaofTech South
Business consultants course
Adaptive project management, INT college
You work directly with me, and I stay your point of contact throughout the work.
- How does it start?
- With a free first conversation of 15 to 30 minutes, by phone or by video. In it we name the problem and shape the work around it. It is not where the answer is handed over. The answer comes out of the work that follows.
- How long before I see results?
- Not from the first meeting, and not from the first few. First we have to understand where the business really stands, so the effort goes only where it works and nothing that already works gets broken. When measurable, steady results come depends on the business and on the pace of the work. After a first conversation I can tell you what to expect in your field.
- How much of my time will it take?
- A meeting of about an hour, as often as the business needs, and a little more at the start while I learn the business. The rest is carrying out the plan, and that is work you would be doing in your business anyway, not time spent in meetings.
- Do my books have to be in order first?
- No. Paperwork is an important tool, but it is not a condition for starting. We begin from where things stand today and put the papers in order along the way, so the work never waits for them.
- What happens to the numbers I show you?
- Whatever you show me about your business stays between the two of us, exactly as it does for every other client of mine.
- What kinds of businesses do you work with?
- I have worked with self-employed professionals, small businesses and startups, in beauty and wellness, the trades, food, retail, manufacturing, education, hi-tech and real estate investment, in Israel and abroad. Your trade matters less than your stage. A bakery and a software company at the same stage are usually stuck on the same thing.
Frequently asked questions
What does a marketing consultant do?
I help you decide who to sell to, what to offer them and how an interested person becomes a customer, and then we check it in the numbers. If someone already makes your posts or runs your ads, the work gives them a clear offer, a clear customer and a clear next step to work with. Along the way you learn the terms behind marketing, so you can judge any proposal you get for yourself.
I post online, but the inquiries are weak. Where do you start?
Before the next post, with five things: the offer, the customer, the proof, the page people land on and the follow up of inquiries. Many businesses do not have a content problem, they have a clarity problem. If a reader cannot tell within a few seconds why now, why you and what happens next, more posts mostly add noise. So I start by sharpening the offer until one sentence says who it is for and what changes for them, and by making the next step obvious to a curious visitor. Only then do new content or paid ads really raise the number of inquiries.
Should I run ads before the offer is clear?
Usually not. Ads make louder what already exists. If the offer is unclear, the audience too broad or the proof weak, paid traffic only makes the loss more expensive. First the message gets sharp enough that one sentence describes the buyer and what they get, then come two or three pieces of real proof, such as reviews from your own customers, and then a clear path to buying. Once people who arrive without ads buy at a healthy rate, ads multiply what already works.
What must a marketing plan answer before any money goes into ads?
Seven questions, in plain words. Who exactly the customer is. What you offer them, in one sentence. Why they should pick you. What proof they will see. Where the click leads and what the next step is. Who answers an inquiry, and how fast. And how much you can spend to win one customer and still earn on the sale. If one of these has no answer yet, that is where the work starts.
Can you connect marketing with sales follow up?
Yes, and it is often the best place to start. Marketing is only useful if an inquiry becomes a conversation and the conversation becomes a decision. I look with you at how fast a new inquiry gets an answer, what the first call or message says, how to tell early which inquiries are serious, and when to remind someone who went quiet. Small changes here often bring more customers before the ad budget is touched. The aim is that every step from the first inquiry to the sale has someone responsible and a clear next action.
How is marketing consulting different from business development?
Marketing consulting improves how you reach and sell to the customers you already aim at: the offer, the message, the path to buying and the follow up. Business development looks for what does not exist yet: a new partner, a new customer group or a new product. If you are not sure which one you need, that becomes clear in the first conversation.
Related services
- Business DevelopmentWhen the question is where new customers or partners could come from.
- Financial Consulting for BusinessesWhen sales come in and the money still does not add up.
- Strategic Consulting and Ongoing Business GuidanceWhen marketing is one of several big decisions that are waiting.
New to consulting? Start with the map of what business consultants do
Ready to Get Started?
Book a Free Call+972 055-248-6151. Other ways to reach me
We can talk in English, Hebrew or Russian.