Business Consulting for Cosmeticians & Beauty Professionals
You built a skill. Now let's build a business around it.
Business consulting for beauty professionals is work with cosmeticians who run their own practice, alone or with a small team, on the money side of the business: what each treatment really costs you, what to charge for it, and how to fill the diary without living on discounts.
+972 055-248-6151. Better on WhatsApp: I am in meetings most of the day and answer as soon as I am free. Other ways to reach me
We can talk in English, Hebrew or Russian.
Does This Sound Familiar?
I charge too little because I'm afraid of losing clients, and at the end of the month almost nothing is left.
I work more hours every month, and my income stays about the same.
I rely on word of mouth and never know where the next clients will come from.
I want a place of my own or a second pair of hands, and I'm not sure the numbers hold.
Sound familiar? The first conversation is free.
Book a Free CallWhat Clients Say
From different fields, at different stages of business
Dan Manto
Eclipse Capital
Real Estate Investment and Finance, USA
Arty McLabin
GameReady
Game Development Education and Outsourcing, International
Anna
Beautician
After I finished a cosmetology course at a leading company, I was confused. I didn't know how to open a business, what to sell from home, or how to bring in clients. Since I reached out to Mobius, everything has changed. We built an organized plan with clear steps and no unnecessary risks. Today I see results, and I'm growing and developing every month.
Mark
Massage therapist, Gan Yavne
When I finished a massage course, I imagined a different world. I found out it's a hard field, and financial stability isn't easy to find. When I came to Mobius, something changed. We started an organized process and built a business plan. Without Mobius? I probably would have given up. Today I believe in myself and in my own path.
What you get
Hours that pay you
Your own time is counted as a cost, so a busy week in the treatment room also shows up in what is left for you at the end of the month.
Decisions from numbers, not from fear
Prices, discounts and the next step decided from what the numbers say, not from the fear of losing a client.
Your craft stays yours
You keep doing the treatments you are good at, while the business side around them gets its own order.
Along the way you get the supporting and guiding materials the work needs, with clear instructions.
Simplified illustration
Where the price of one treatment goes
Example numbers of an example clinic. Change them to yours.
A discount
The price of one treatment
₪300Products and materials
-₪36Your time
-₪110Rent and equipment
-₪60Income tax and National Insurance
-₪41What is left for the business
₪54
- What the empty hours in the diary add to each treatment
With the diary 70% full, each treatment carries ₪60 of rent and equipment. With a full diary it would carry ₪42.The lowest fill this treatment needs: 33%. Below it, nothing is left for the business.Try a discount: 10% off would cut what is left to ₪30, down 45%, because the costs do not shrink with the price.
The example clinic: ₪5,000 a month of rent and equipment over 120 open hours, your time at ₪110 an hour, and tax and National Insurance at 20% of the profit before your pay. All are example numbers, prices are before VAT.
The price of one treatment in an example clinic, and where it goes: the products, your own time counted as a cost, the rent and the equipment, income tax and National Insurance, and what is left for the business. The emptier the diary, the more rent and equipment each treatment has to carry, and a discount comes out of what is left, because the products, the rent and your hour cost the same.
Simplified. The real work counts each treatment on its own, with its own products and minutes, adds the wear on the equipment and the real empty hours from your diary, and checks what a package or a membership does to what is left.
mobiusbiz.co.il
I have worked with
- Google for Startups
- House of Business, Sderot Municipality
- Microsoft Reactor
- GameReady
- Eclipse Capital
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
- Google for Startups
- House of Business, Sderot Municipality
- Microsoft Reactor
- GameReady
- Eclipse Capital
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
What the work can include
You do not need all of it. In the first conversation we choose together the parts your business needs.
- We work out together what each treatment really costs you, the products, your time, the equipment and the room, and what it leaves you.
- I build with you a price list and a treatment menu built on your cost and your skill, prices you can say without hesitating.
- We work on filling the diary without living on discounts, with reasons for clients to book now, such as seasonal treatments or care before an event.
- I set up with you a simple routine that brings clients back on a natural schedule: loyalty, referrals rewarded with a treatment rather than money, and seasonal plans.
- Before a big step, a second room, a bigger place or another cosmetician, I check the numbers with you.
- I plan with you the move from working alone to a small team.
- If you are about to open a clinic, I build the business plan with you through the business plan work. Business Plan: Building and Writing
How the work goes
A free first conversation
We talk, see whether my work fits what your business needs, and I suggest the kind of work that suits you.
The real cost, worked out together
We take your price list and last month's bookings and work out what each treatment really costs you and what it leaves.
Money first, then clients, then growth
First prices and profit, then how clients find you and come back, then the structure of the business, up to the move from working alone to a team.
The ongoing work
We meet as often as the business needs. Between meetings you can send me a short question on WhatsApp, and I reply as soon as I can.
Want to see how these steps would look for you? That is what the first conversation is for.
Book a Free Call9+ years of experience in business consulting
Speaking at Microsoft
Meeting with international teams, as part of work with a startup
Teenovation, Meital centre Sderot
Entrepreneurs session, Sderot
Who does what
What I do
- Work out with you what each treatment really costs
- Build the prices and the order of the work with you
- Check the numbers with you before a big step
What you do
- Bring your price list and your bookings
- Decide on the prices, the decisions stay yours
- Run the routine with your clients day to day
Registering the business and reporting to the tax authority stay with your accountant.
What to bring to the first conversation
Bring what you already have, even if it is incomplete. We can start without it too.
- Your price list
- Last month's bookings, from the diary or the booking app
- What you pay each month for products, rent and equipment, even roughly
Who it fits
- A cosmetician working on her own whose diary is busy and little is left at the end of the month.
- A beauty professional moving from someone else's clinic to a business of her own.
- A clinic owner thinking about another cosmetician, a second room or a bigger place.
When is it better to start elsewhere?
If you have not opened yet and are still deciding whether and how to open.
In that case, start here: Business Launch Support
And the paperwork, for anyone who wants to see that too.
Certificate of appreciation, Sderot municipality
Certificate of honor, Teenovation 2026
Directors and officeholders course, SRI Campus
Acceleration program, MaofTech South
Business consultants course
Adaptive project management, INT college
You work directly with me, and I stay your point of contact throughout the work.
- How does it start?
- With a free first conversation of 15 to 30 minutes, by phone or by video. In it we name what is holding your business back and shape the work around it. The answer is not handed over in that conversation, it comes out of the work that follows.
- How long before I see a difference?
- Not from the first meeting, and not from the first few. First I have to understand how your clinic really works, so the effort goes only where it helps and nothing that already works gets broken. When steady, measurable results come depends on your business and on the pace of the work. After the first conversation I can tell you what to expect.
- How much of my time will it take? I'm with clients all day.
- A meeting of about an hour, as often as the business needs, and a little more at the start while I learn your clinic. The rest is carrying out the plan, and that is work you do in the clinic anyway, not time spent in meetings.
- My paperwork isn't in order. Is that a problem?
- No. Paperwork is an important tool, but it is not a condition for starting. We begin from where things stand today and put the papers in order along the way.
- What happens to the numbers I show you?
- Whatever you show me about your business stays between the two of us, exactly as it does for every other client of mine.
- Do you work with beauty businesses?
- Yes. I have worked with self-employed professionals, small businesses and startups, in beauty and wellness, the trades, food, retail, manufacturing, education, hi-tech and real estate investment, in Israel and abroad. Your trade matters less than your stage.
Frequently asked questions
I just opened my clinic. Is it too early for consulting?
It is a good time. The habits set in the first year, the prices, the treatment menu, the kind of clients and the weekly routine, tend to stay for years. Decisions made in a rush in the first months are far easier to set right at the start than to fix later. I start with the few choices that matter most: a price that respects your time and skill, a treatment list that protects your profit, a clear picture of the client you want, and a simple way to see what works.
Can you help me price treatments and packages?
Yes, and in this field pricing is rarely about what others charge. I start from the real cost of each treatment: products, time, wear on the equipment, the room and the value of your skill. Then we look at what changes for the client when the price is higher, lower or packaged differently. Often the answer is fewer treatments, clearer price levels, a minimum visit length or a package that brings the client back regularly. The aim is a price you can say without hesitating, built around the clients you want and not the ones who only chase discounts.
How do I fill the diary without discounting all the time?
A discount feels like a quick fix and quietly becomes the only one. I start with three other ways: a clear referral routine rewarded with a treatment rather than money, a follow up that brings existing clients back on a natural schedule instead of waiting for them to remember, and a small package for a first visit that turns a new client into a regular one. Then we look at the visible reasons a client has to come now: seasonal treatments, treatments before an event, a care plan after a treatment.
You're not a cosmetician. Can you understand my business?
I don't do treatments, and I won't teach you your craft, it is your profession. What I bring is the business side: costs, prices, clients who come back and the numbers behind the next step. I have worked with self-employed professionals in beauty and wellness, among other fields, and in the first conversation you can see for yourself whether I understand your business.
How is this different from marketing consulting?
Here marketing is one part of the work, and it comes after the money. A full diary at the wrong price only means more hours for the same income. So we start from the real cost and the prices, and only then look at how clients find you and come back. If your prices are already right and the only question is new clients, the marketing consulting page is the better place to start.
Related services
- Marketing Consulting for BusinessesWhen your prices are already right and the question is only how to bring new clients.
- Financial Consulting for BusinessesWhen the clinic has grown into a team and the questions are about the money coming in and going out, and about profit.
New to consulting? Start with the map of what business consultants do
Ready to Get Started?
Book a Free Call+972 055-248-6151. Other ways to reach me
We can talk in English, Hebrew or Russian.