Strategy

A warning sign or indicator of a potential problem, critical risk, or underlying issue within a business or investment opportunity. It signals deal-breakers.

A high-level plan that outlines how a business will allocate its resources to achieve its long-term goals and gain a competitive advantage. It guides tactics.

A specific action or short-term step taken to execute a broader strategy. They are the concrete, measurable activities that implement a long-term strategy.

A quantifiable measure used to evaluate the success of an organization or activity in meeting objectives. It is tracked over time against strategic targets.

A goal-setting framework used by teams to define measurable goals and track their outcomes. It pairs an Objective with measurable Key Results to track progress.

A strategic planning tool used to identify strengths, weaknesses, opportunities, and threats. It separates internal factors from external ones.

A strategic framework used to analyze the external environmental factors that impact a business. It scans six macro-environmental factors that affect strategy.

A framework that analyzes five competitive forces to determine the attractiveness and profitability of an industry. It maps industry weaknesses and strengths.

A predictive metric that points to future outcomes and performance trends. It changes before the business process follows a trend, allowing early action.

A metric that measures past performance and confirms long-term trends. It changes after the economy or business has already shifted, confirming outcomes.