Strategy
Which market, which competitors, what comes first, and how the business earns.
Business strategy is not a goal or a plan. It is the set of choices about who you serve, how you win, and what you will deliberately not do, because trying to be everything to everyone is how a business becomes nothing in particular. The terms below are the working vocabulary of that choice.
Read: what business strategy actually isRed flag
A red flag is a warning sign in a business, deal or partner that tells you to stop and check before you commit more money or time.
Business Strategy
Business strategy is the set of choices about which customers to serve, how to win them and what not to do, so money and time go where they count.
Tactic
A tactic is a specific action you take this week or this month to carry out your strategy, such as a callback routine or a weekly post.
KPI
A KPI (key performance indicator) is one of the few numbers a business tracks against a target and a date to see whether it is on course.
OKR
OKR (objectives and key results) is a way to set goals: one clear objective per quarter and two to four numbers that prove you reached it.
SWOT analysis
SWOT analysis is a one-page review of a business: its strengths and weaknesses inside, and the opportunities and threats outside it.
PESTEL
PESTEL is a checklist of six outside forces that can change a business: political, economic, social, technological, environmental and legal.
Porter's Five Forces
Porter's Five Forces is a model that shows who takes the profit in an industry: rivals, new entrants, substitutes, buyers and suppliers.
Leading Indicator
A leading indicator is a number that moves before your results do, such as trial requests this week, so you can act before sales drop.
Lagging Indicator
A lagging indicator is a number that shows a result after it happened, such as last month's revenue, and confirms whether a plan worked.
Speaking at Microsoft
Meeting with international teams, as part of work with a startup
Teenovation, Meital centre Sderot
Entrepreneurs session, Sderot
I have worked with
- Google for Startups
- House of Business, Sderot Municipality
- Microsoft Reactor
- GameReady
- Eclipse Capital
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
- Google for Startups
- House of Business, Sderot Municipality
- Microsoft Reactor
- GameReady
- Eclipse Capital
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
What Clients Say
From different fields, at different stages of business
Dan Manto
Eclipse Capital
Real Estate Investment and Finance, USA
Arty McLabin
GameReady
Game Development Education and Outsourcing, International
Anna
Beautician
After I finished a cosmetology course at a leading company, I was confused. I didn't know how to open a business, what to sell from home, or how to bring in clients. Since I reached out to Mobius, everything has changed. We built an organized plan with clear steps and no unnecessary risks. Today I see results, and I'm growing and developing every month.
Mark
Massage therapist, Gan Yavne
When I finished a massage course, I imagined a different world. I found out it's a hard field, and financial stability isn't easy to find. When I came to Mobius, something changed. We started an organized process and built a business plan. Without Mobius? I probably would have given up. Today I believe in myself and in my own path.
Need clarity on where your business is heading?
Alex helps Israeli owners set direction and a plan that gets executed. The first call is free.
+972 055-248-6151. Better on WhatsApp: I am in meetings most of the day and answer as soon as I am free. Other ways to reach me