A lecture for organisations · 90 minutes · On site / Online
Finding Product-Market Fit: Strategies and Metrics
Teams spend months building features before anyone has confirmed the pain is real, and nobody in the room can say what evidence would have proved them wrong. This lecture replaces the feeling of fit with a way to measure it. It separates genuine market pull from early revenue that arrived as a favour from a friendly contact, sets out which signals are worth watching for business to business and for consumer models, and treats partial fit as the normal condition rather than a verdict. Then it reaches the decision the measurement exists for, narrow the segment, persevere, or pivot.
The content is matched in advance to your audience and goals on a short fitting call.
- Duration
- 90 minutes
- Format
- On site · Online
- Built for
- Startup founders
What your audience takes away
- ▸Separate genuine market pull from revenue that came through personal connections.
- ▸Pick the fit signals that match your model, business to business or consumer.
- ▸Design a customer interview that produces honest answers instead of polite ones.
- ▸Decide between narrowing the segment, persevering and pivoting on evidence.
- ▸Kill a weak idea cheaply before it consumes a development quarter.
Who this lecture is for
For university entrepreneurship clubs and business school venture programmes running founder evenings, accelerator and pre accelerator programme managers who need a structured validation session inside a cohort curriculum, and innovation and community managers at coworking hubs and municipal business houses booking founder track content. Consulting firms hosting founder meetups book it as the outside voice in the room. Corporate innovation leads and product groups inside established companies use it before committing development budget to a second product line.
Who delivers the lecture
Alexander Slutsker
Business consultant, entrepreneur and founder of Mobius Business Solutions
- ✓14 years of entrepreneurship and consulting, dozens of businesses and managers accompanied in Israel
- ✓MBA in Hi-Tech and Entrepreneurship
- ✓BBA in Marketing and Finance
What organisers say
Alexander's lecture is simply a must for every pre-army programme or youth centre. Our young people received an amazing, practical toolbox for adult life. The content is delivered in a fascinating way, at eye level.
How booking works
- 1
Get in touch
Send a WhatsApp message or use the form, with the date, the audience and the setting.
- 2
A short fitting call
On the call the content and examples are matched to your audience and goals.
- 3
The lecture is delivered
On site or online, 90 minutes, questions from the room included.
Worked with
- Google for Startups
- הבית לעסקים של עיריית שדרות
- Microsoft Reactor
- GameReady
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
Want this lecture at your organisation?
Send a message with the date and the audience, and a short fitting call matches the content to your organisation.
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Frequently asked questions
Which metrics do you teach for measuring fit, and do they differ for business to business and consumer companies?
They differ substantially, and the lecture keeps them apart. A consumer product and an enterprise product produce completely different signals, on completely different timescales, and applying one set to the other is how teams convince themselves too early. Participants leave knowing which handful of measures their own model should be watching.
We already have paying customers. Does this still apply, or is it only for pre revenue teams?
It applies most sharply to companies with revenue, because early revenue is the easiest thing to mistake for fit. A few enterprise pilots from warm contacts can look identical to a market, right up until spending scales against that signal. The session gives paying companies a way to test whether the demand is real or borrowed.
How do you handle the local reality where early customers arrive through personal connections and give biased feedback?
Head on, because it is the specific trap here. A well connected ecosystem makes customer conversations easy to arrange and much harder to trust, since people who like you answer generously. The lecture covers how to structure those conversations so the polite answer becomes visibly different from the real one, and which signals to weight instead of stated enthusiasm.
Do you cover fit for a new product line inside an established company rather than a new startup?
Yes, and it is barely addressed anywhere else. A second product inside a company with existing customers, an existing brand and existing distribution has advantages that mask weak signals, and internal politics that punish honest negative findings. The session covers how to validate under those conditions without the first product's success doing the arguing.
How do you talk about pivoting without demoralising the founders in the room?
By treating it as an evidence based decision rather than an admission of failure. The session gives criteria for narrowing a segment, for persevering, and for changing direction, which turns a loaded emotional question into a normal management one. Founders who arrive suspecting the answer usually leave relieved that there is a method for it.
Part of the audience is experienced and part is new. Will it work?
Yes. The depth is set in advance on the fitting call, examples are matched to the sector, and the base assumes no prior knowledge. Audience questions give the experienced their room too.