A lecture for organisations · 90 minutes · On site / Online
Understanding Startup Economics and Unit Economics
An investor asks how the numbers work per customer, and the room goes quiet. This lecture removes that silence. It builds one shared vocabulary for revenue models, cost structures and unit economics, then turns the numbers into decisions, when to spend more on acquisition, when to stop, and when the right answer is to raise the price instead of hunting a cheaper customer. Alex Slutsker, a business consultant, keeps every step usable for people who never studied finance, so product, marketing, community and operations follow the same logic as the founders do.
The content is matched in advance to your audience and goals on a short fitting call.
- Duration
- 90 minutes
- Format
- On site · Online
- Built for
- Startup founders, Tech entrepreneurs
What your audience takes away
- ▸Define acquisition cost and customer value in terms the whole team shares.
- ▸Decide when to spend more on acquisition and when to stop.
- ▸Spot vanity metrics that flatter a deck and hide a broken model.
- ▸Judge which costs honestly belong inside acquisition cost and which do not.
- ▸Answer an investor question about per customer economics without freezing.
Who this lecture is for
Written for accelerator and incubator programme managers who need a numbers session inside a founder cohort, and for startup chief executives booking an internal session for people who never studied finance, meaning product, marketing, community and operations staff. Growth and marketing leads whose teams optimise channels without a payback rule get direct value, as do angel and investor clubs preparing members and portfolio founders to speak one metric language. Outsourced finance directors and advisory firms book it when a client's model reports revenue but never cost per customer.
Who delivers the lecture
Alexander Slutsker
Business consultant, entrepreneur and founder of Mobius Business Solutions
- ✓14 years of entrepreneurship and consulting, dozens of businesses and managers accompanied in Israel
- ✓MBA in Hi-Tech and Entrepreneurship
- ✓BBA in Marketing and Finance
What organisers say
Alexander's lecture is simply a must for every pre-army programme or youth centre. Our young people received an amazing, practical toolbox for adult life. The content is delivered in a fascinating way, at eye level.
How booking works
- 1
Get in touch
Send a WhatsApp message or use the form, with the date, the audience and the setting.
- 2
A short fitting call
On the call the content and examples are matched to your audience and goals.
- 3
The lecture is delivered
On site or online, 90 minutes, questions from the room included.
Worked with
- Google for Startups
- הבית לעסקים של עיריית שדרות
- Microsoft Reactor
- GameReady
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
Want this lecture at your organisation?
Send a message with the date and the audience, and a short fitting call matches the content to your organisation.
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Frequently asked questions
Does this work for a business that is not subscription based, such as a marketplace, hardware or a services company?
Yes, and that gap is deliberate. Almost everything published on this subject assumes a subscription product, which leaves marketplaces, hardware, services and long cycle business to business companies guessing. The lecture works from the underlying question, what one customer costs and what one customer returns, then shows how that question changes shape in each of those models.
Which costs belong inside customer acquisition cost, and does founder salary count?
This is the honest numbers problem and the lecture spends real time on it. Models get flattering when overhead, founder time and the cost of serving a customer quietly move to whichever line looks better. The session sets out a consistent way to draw those boundaries, and shows what happens to the picture when a team draws them differently.
What do you do when the company is too early to have real retention data?
Most rooms are in exactly that state. The lecture covers what an early company can measure honestly, how to build an estimate that is labelled as an estimate rather than dressed up as a fact, and which early signals genuinely tell you something. It also names the point at which you have enough data to stop guessing.
Will product and marketing people follow it without a finance background?
That is who it is written for. The terms arrive in English, LTV, CAC, churn, ARPU, and half a room usually guesses at them in silence. The session gives everyone the same plain definitions first, so a board update or an investor conversation stops sounding like noise to the people who are actually driving the numbers.
How does this connect to what investors and lenders here actually ask?
Directly. Metric literacy has a financing cost, because the people deciding whether to back a company increasingly examine efficiency per customer rather than headline growth. The lecture frames each metric the way it gets asked about in a real meeting, so founders recognise the question when it arrives rather than translating it on the spot.
Part of the audience is experienced and part is new. Will it work?
Yes. The depth is set in advance on the fitting call, examples are matched to the sector, and the base assumes no prior knowledge. Audience questions give the experienced their room too.