Product
Discovery, roadmaps, onboarding, retention, and product growth.
Onboarding
The process of welcoming and guiding new customers or employees to help them understand and gain value from a product, service, or organization.
Product Roadmap
A strategic document that outlines the vision, direction, priorities, and progress of a product over time.
Backlog
An ordered list of features, bug fixes, user stories, and technical tasks that need to be addressed in a product.
User Story
An informal, general explanation of a software feature written from the perspective of the end user.
UX
The overall feeling, ease of use, and satisfaction a person experiences when interacting with a product or service.
UI
The visual elements of a digital product, such as screens, buttons, icons, and menus, that users interact with.
Prototype
A preliminary visual model or simulation of a product used to test and validate ideas before starting full development.
Activation
The moment a new user experiences the core value of a product for the first time, often referred to as the 'Aha!' moment.
Retention
The percentage of users who continue to use a product or service over a specific period.
DAU
The number of unique users who interact with a product or service within a single 24-hour day.
MAU
The number of unique users who interact with a product or service within a 30-day period.
North Star Metric
The single key metric that best captures the core value a product delivers to its customers.
RICE
A prioritization framework used by product teams to evaluate and rank ideas, features, or projects.