Product

Onboarding is the guided path a new customer takes from first contact to the first real result, such as a first visit kept, so they stay and do not drift away.

A product roadmap is a one page plan of the problems a product will solve next and why, clear for now and deliberately fuzzier for later.

A backlog is the one ordered list of everything a product might get next, with the top items small and ready and the bottom items still rough ideas.

A user story is one short sentence that says who needs something, what they want to do and why, so the person building it understands the goal.

UX, user experience, is everything a person goes through with your business, from the first search to the follow up, and above all where they get stuck.

UI, user interface, is what a person sees and taps on a screen, the buttons, text, menus and their layout, and it tells the eye where to look first.

A prototype is a cheap, early stand in for a product or service, built to show people and learn what to fix before paying to build the real thing.

Activation is the moment a new customer first gets the result they came for, such as a first booking kept, and an early sign of who will come back.

Retention is the share of customers who keep buying or using your product over a set period, counting only those you already had at the start.

DAU (daily active users) is the number of different people who take a meaningful action in your product on one day, each counted once however often they return.

MAU (monthly active users) is the number of different people who take a meaningful action in your product at least once in a month, each counted once.

A North Star Metric is the one number that best counts the value customers get from your product, chosen so that growing it grows the business too.

RICE is a way to rank ideas by scoring each on Reach, Impact, Confidence and Effort, so you compare several options on one scale before choosing.