Product
Discovery, roadmaps, onboarding, retention, and product growth.
Product management is not choosing which features to ship. It is making sure you build the right thing for the right people and that they keep getting value from it, because a product is the value a customer returns for, not the list of things it does. Retention, not the feature count, is the scoreboard. The terms below are the working vocabulary of that work.
Read: what product management actually isOnboarding
The process of welcoming and guiding new customers or employees to help them understand and gain value from a product, service, or organization.
Product Roadmap
A strategic document that outlines the vision, direction, priorities, and progress of a product over time. It aligns stakeholders on what to build and when.
Backlog
An ordered list of features, bug fixes, user stories, and technical tasks that need to be addressed in a product. It is the single source for all product work.
User Story
An informal, general explanation of a software feature written from the perspective of the end user. It captures who needs the feature, what they need, and why.
UX
The overall feeling, ease of use, and satisfaction a person experiences when interacting with a product or service. It covers usability, branding, and design.
UI
The visual elements of a digital product, such as screens, buttons, icons, and menus, that users interact with. It governs typography, layout, and color.
Prototype
A preliminary visual model or simulation of a product used to test and validate ideas before starting full development. It reveals usability issues early.
Activation
The moment a new user experiences the core value of a product for the first time, often referred to as the 'Aha!' moment. It predicts long-term retention.
Retention
The percentage of users who continue to use a product or service over a specific period. It is calculated as returning users divided by the initial cohort.
DAU
The number of unique users who interact with a product or service within a single 24-hour day. It is a core engagement indicator alongside MAU.
MAU
The number of unique users who interact with a product or service within a 30-day period. It tracks the size and growth of a product's active user base.
North Star Metric
The single key metric that best captures the core value a product delivers to its customers. It links the customer problem to long-term business growth.
RICE
A prioritization framework used by product teams to evaluate and rank ideas, features, or projects. It ranks by Reach times Impact times Confidence over Effort.
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