What is a backlog
Also known as: product backlog
Definition
A backlog is the one ordered list of everything a product might get next, with the top items small and ready and the bottom items still rough ideas.
Why it matters
A backlog answers "what do we do next" without a meeting.
Common mistakes
Letting the backlog grow without ever deleting anything, until nobody reads past the first screen.
Related terms
Worked exampleIllustration
The clinic's backlog sheet
Next up
- 1. Show free slots before asking for details
- 2. Booking confirmation in the same WhatsApp chat
Later
- 3. Clients ask where to parkrough note
- 4. A loyalty cardidea
- 5. Gift cardsdeleted
How the list is kept
Top The two items above the line are small and clear, ready to hand to the developer.
Below the line The parking note and the loyalty card stay rough until they move up.
Deleted Gift cards sat untouched for six months, so they came off the list.
Only the top two are ready. The rest can stay rough, or go.
Illustration
One ordered list
- 1
Show free slots before asking for details
Detailed, ready for the developer
- 2
Booking confirmation in the same WhatsApp chat
Detailed, ready for the developer
- Next up3
Clients ask where to park
Rough note
- 4
A loyalty card
Idea
- 5
Gift cards
Untouched for six months
Next up: "Show free slots before asking for details", then "Booking confirmation in the same WhatsApp chat". The rest can stay rough.
Definition
A backlog is the one ordered list of what could still be done to a product, with the most important item at the top. The Scrum Guide (2020) defines the Product Backlog as "an emergent, ordered list of what is needed to improve the product" and "the single source of work undertaken by the Scrum Team", and makes one person, the Product Owner, accountable for managing it, including its order. Only the top items are written small and clear enough to start. Items further down stay rough, and deleting items is part of keeping the list. In sales and finance, an order backlog means something else: orders received but not yet delivered.
Why it matters
When the developer, the agency or the owner finishes one item, the next one is already at the top, written clearly. It also keeps ideas without letting them crowd the work: a new request goes into the list and waits for its place. RICE is one way to decide that order, and the top items are often written as user stories. A list nobody deletes from turns into a wish list, and a wish list orders nothing.
Directly related: Product Roadmap, User Story, RICE.
Improvement tips
- Keep one list, in order, with only the top two or three items written in full.
- Draw a line under the items that are ready to start, so everyone sees what comes next.
- Delete items nobody has touched for months: if they matter, they will come back.
Common mistakes
- Keeping several lists in different places, so nobody knows which one sets the order.
- Writing every item in full detail, including ideas that may never be built.
Related terms
Product Roadmap
A product roadmap is a one page plan of the problems a product will solve next and why, clear for now and deliberately fuzzier for later.
User Story
A user story is one short sentence that says who needs something, what they want to do and why, so the person building it understands the goal.
RICE
RICE is a way to rank ideas by scoring each on Reach, Impact, Confidence and Effort, so you compare several options on one scale before choosing.
Scrum
Scrum is a lightweight framework in which a small team works in sprints of one month or less, meets for 15 minutes a day and shows a working result each sprint.
Kanban
Kanban is a way to manage work on a board of columns with a limit on how many items can be in progress at once. New work starts only when a slot frees up.
Quick check
Who decides the order of a product backlog in Scrum?
Choose an answer
Frequently asked questions
Do I need a backlog before I start my business?
When does a backlog first become useful?
How do I set up a first backlog without tech experience?
Should every idea go into the backlog?
Does a backlog make sure the team works on the most important things?
What goes wrong when a business neglects its backlog?
How do I clean up a messy backlog without stopping work?
How do I keep the backlog from growing out of control?
What does backlog mean in plain words?
What is an order backlog?
Do I need a developer to manage my backlog?
What is the difference between a backlog and a roadmap?
Sources: Ken Schwaber and Jeff Sutherland, The Scrum Guide (2020, scrumguides.org)
Last reviewed: 2026-09-24
I have worked with
- Google for Startups
- House of Business, Sderot Municipality
- Microsoft Reactor
- GameReady
- Eclipse Capital
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
- Google for Startups
- House of Business, Sderot Municipality
- Microsoft Reactor
- GameReady
- Eclipse Capital
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
What Clients Say
From different fields, at different stages of business
Dan Manto
Eclipse Capital
Real Estate Investment and Finance, USA
Arty McLabin
GameReady
Game Development Education and Outsourcing, International

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Beautician
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Mark
Massage therapist, Gan Yavne
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