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What is a backlog

Also known as: product backlog

Definition

A backlog is the one ordered list of everything a product might get next, with the top items small and ready and the bottom items still rough ideas.

Why it matters

A backlog answers "what do we do next" without a meeting.

Common mistakes

Letting the backlog grow without ever deleting anything, until nobody reads past the first screen.

Worked exampleIllustration

The clinic's backlog sheet

Next up

  • 1. Show free slots before asking for details
  • 2. Booking confirmation in the same WhatsApp chat

Later

  • 3. Clients ask where to parkrough note
  • 4. A loyalty cardidea
  • 5. Gift cardsdeleted

How the list is kept

  1. Top The two items above the line are small and clear, ready to hand to the developer.

  2. Below the line The parking note and the loyalty card stay rough until they move up.

  3. Deleted Gift cards sat untouched for six months, so they came off the list.

Only the top two are ready. The rest can stay rough, or go.

Illustration

One ordered list

  1. 1

    Show free slots before asking for details

    Detailed, ready for the developer

  2. 2

    Booking confirmation in the same WhatsApp chat

    Detailed, ready for the developer

  3. Next up
    3

    Clients ask where to park

    Rough note

  4. 4

    A loyalty card

    Idea

  5. 5

    Gift cards

    Untouched for six months

Next up: "Show free slots before asking for details", then "Booking confirmation in the same WhatsApp chat". The rest can stay rough.

Illustrative: a fictional clinic's backlog. Move items up or down, or delete one. Whatever sits above the line must be small and clear.

Definition

A backlog is the one ordered list of what could still be done to a product, with the most important item at the top. The Scrum Guide (2020) defines the Product Backlog as "an emergent, ordered list of what is needed to improve the product" and "the single source of work undertaken by the Scrum Team", and makes one person, the Product Owner, accountable for managing it, including its order. Only the top items are written small and clear enough to start. Items further down stay rough, and deleting items is part of keeping the list. In sales and finance, an order backlog means something else: orders received but not yet delivered.

Why it matters

When the developer, the agency or the owner finishes one item, the next one is already at the top, written clearly. It also keeps ideas without letting them crowd the work: a new request goes into the list and waits for its place. RICE is one way to decide that order, and the top items are often written as user stories. A list nobody deletes from turns into a wish list, and a wish list orders nothing.

Directly related: Product Roadmap, User Story, RICE.

Improvement tips

  • Keep one list, in order, with only the top two or three items written in full.
  • Draw a line under the items that are ready to start, so everyone sees what comes next.
  • Delete items nobody has touched for months: if they matter, they will come back.

Common mistakes

  • Keeping several lists in different places, so nobody knows which one sets the order.
  • Writing every item in full detail, including ideas that may never be built.

Related terms

Quick check

Who decides the order of a product backlog in Scrum?

Choose an answer

Frequently asked questions

Do I need a backlog before I start my business?
Not a formal one. A single list of what you want to improve, in order, is enough, and it can live in a notebook or a spreadsheet. It becomes useful once someone else builds for you.
When does a backlog first become useful?
When ideas and requests arrive faster than you can act on them, or when you hand work to a developer or an agency. From then on, the order of the list is your brief.
How do I set up a first backlog without tech experience?
Open a spreadsheet with one column, write each item as one line and sort by importance. Draw a line under the two or three items you would do next, and write only those in detail.
Should every idea go into the backlog?
Write it down, yes, but at the bottom and in one line. Ideas that stay at the bottom for months can be deleted. The list is there for choosing, not for keeping everything.
Does a backlog make sure the team works on the most important things?
It helps, it does not guarantee it. A backlog makes the order visible, so a wrong choice is easier to spot. Someone still has to set the order and keep it.
What goes wrong when a business neglects its backlog?
Old items pile up, the top of the list stops being true, and people pick work from memory or from the latest message. The developer asks what is next and nobody has one answer.
How do I clean up a messy backlog without stopping work?
Give it one hour. Delete what nobody has touched in six months, merge duplicates, then choose the top three and write them clearly. Leave the rest rough.
How do I keep the backlog from growing out of control?
Look at it once a week or once a sprint, move items up or down and delete as you go. One person decides the order, usually the owner.
What does backlog mean in plain words?
It is the product's "what we do next" list, in order of importance, with the next few things written clearly and the rest as short notes.
What is an order backlog?
A different meaning of the same word. In sales and finance, an order backlog is orders already received but not yet delivered, and listed companies often report it as a sign of future revenue. This page is about the product backlog.
Do I need a developer to manage my backlog?
No. Setting the order is a business decision, so it usually sits with the owner. The developer helps by saying how big each top item is.
What is the difference between a backlog and a roadmap?
The roadmap says on one page which customer problems come first and why. The backlog is the ordered list of concrete work that solves them.

Sources: Ken Schwaber and Jeff Sutherland, The Scrum Guide (2020, scrumguides.org)

Last reviewed: 2026-09-24

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