Marketing
Demand generation, customer behavior, channels, and campaign performance.
CAC
The total amount of money a business spends to acquire a single new customer, including marketing, sales, and overhead costs.
Vanity metrics
Statistics that look impressive on paper but do not correlate with real business growth, revenue, or customer retention.
ICP
A description of the type of company or customer that gets the most value from your product and provides the highest value to your business in return.
Persona
A semi-fictional representation of your ideal customer based on data and research, helping you understand their needs, behaviors, and motivations.
Positioning
The strategic process of defining how your product or service is different from competitors and where it fits in the minds of your target customers.
Value Proposition
A clear statement that explains how your product solves customer problems, what benefits it delivers, and why it is better than the competition.
Marketing Funnel
A model that represents the journey potential customers go through, from first learning about your business to making a purchase.
Customer Journey
The complete sequence of experiences and touchpoints a customer has with your brand, from initial awareness to post-purchase loyalty.
CTR
The percentage of people who click on a link, ad, or email out of the total number of people who saw it.
CPC
The average amount of money you pay every time a user clicks on one of your online advertisements.
CPL
The amount of money spent on marketing to acquire a single lead who has shown interest in your product or service.
CPA
The marketing cost to acquire one paying customer or drive a specific desired action like a signup or download.
Conversion Rate
The percentage of website visitors or leads who complete a desired goal, such as making a purchase or signing up for a newsletter.
ROAS
A metric that measures the amount of revenue your business earns for every dollar spent on advertising.
Attribution
The process of identifying which marketing touchpoints or campaigns get credit for driving a customer conversion.
Retargeting
The practice of showing online advertisements to users who have previously visited your website or interacted with your brand but did not convert.
SEO
The practice of optimizing your website content, structure, and authority to rank higher on search engine results pages and attract free organic traffic.