Finance & Money Literacy
Smart Consumer and Consumerism
We do not only buy products, we buy the way they were presented to us. This lecture takes apart the marketing mechanics working on us in the supermarket, online and in store, and shows how to spot them in real time. The aim is not to spend less for its own sake, it is to get more value for the same money.
- Duration
- 90 minutes
- Format
- On site . Online
- Built for
- Small business owners, Managers
What you leave with
- ▸Recognise the common tricks in pricing, shelf placement and promotions.
- ▸Cut impulse purchases using a few simple decision rules.
- ▸Compare on real value rather than on the size of the discount.
- ▸Audit recurring charges and forgotten subscriptions on a schedule.
Who this lecture is for
Suits small business owners, managers and a general audience. It works particularly well in organisations that want to give staff something tangible against the cost of living, and in local authorities looking for community content that promotes nothing.
Where I have lectured
- Microsoft
- GameReady
- Eclipse Capital
- SderoTech
- מיט"ל
- Resilience & Health Innovation Hub
Smart Consumer and Consumerism
A lecture that exposes the marketing mechanics behind why we buy, with practical tools to cut impulse purchases and get more value per shekel.
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Frequently asked questions
Does the lecture promote any products or services?
No. The content is entirely objective, with no promotion of retail chains, apps or financial products.
Why would small business owners need this?
The same mechanics that work on a consumer work on a business when it buys from suppliers. The lecture runs in both directions.
Does it work for a younger audience?
Yes. The material is adapted to the age of the room, including examples from online and digital purchasing.