A lecture for organizations · 90 minutes · On site / Online
Smart Consumption and Consumer Culture
Spot the mechanics working on us and get more value for the same money
We do not only buy products, we buy the way they were presented to us. This lecture takes apart the marketing mechanics working on us in the supermarket, online and in store, and shows how to spot them in real time. The aim is not to spend less for its own sake, it is to get more value for the same money. The lecture is delivered by Alexander Slutsker, business consultant.
The content is matched in advance to your audience and goals on a short planning call.
- Duration
- 90 minutes
- Format
- On site · Online
- Built for
- Small business owners, Managers, General public
- Languages
- Hebrew · Russian · English
What your audience takes away
- ▸Recognise the common tricks in pricing, shelf placement and promotions.
- ▸Cut impulse purchases using a few simple decision rules.
- ▸Compare on real value rather than on the size of the discount.
- ▸Audit recurring charges and forgotten subscriptions on a schedule.
How the session runs
- 01
What makes us buy this exact thing?
We take apart the marketing mechanics working on us in the supermarket, online and in store.
- 02
Which tricks hide in pricing and promotions?
We recognise the common tricks in pricing, shelf placement and promotions.
- 03
How do you stop an impulse purchase?
We give you a few simple decision rules that cut unnecessary buying.
- 04
What is genuinely cheaper?
We compare on real value rather than on the size of the discount.
- 05
When do you check subscriptions and recurring charges?
We audit recurring charges and forgotten subscriptions on a schedule.
- 06
Why does this matter to a business too?
The same mechanics work on a business buying from suppliers, so the lecture runs in both directions.
Who this lecture is for
Suits small business owners, managers and a general audience. It works particularly well in organisations that want to give staff something tangible against the cost of living, and in local authorities looking for community content that is not selling anything.
Who delivers the lecture
Alexander Slutsker
Business consultant, entrepreneur and founder of Mobius Business Solutions
- ✓14 years of entrepreneurship and consulting, dozens of businesses and managers guided in Israel
- ✓MBA in Hi-Tech and Entrepreneurship
- ✓BBA in Marketing and Finance
A taste of the style
How booking works
- 1
Get in touch
Send a WhatsApp message or use the form, with the date, the audience and the setting.
- 2
A short planning call
On the call the content and examples are matched to your audience and goals.
- 3
The lecture is delivered
On site or online, 90 minutes, questions from the room included.
Worked with
- Google for Startups
- הבית לעסקים של עיריית שדרות
- Microsoft Reactor
- GameReady
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
Want this lecture at your organization?
Send a message with the date and the audience, and a short planning call matches the content to your organization.
More lectures in this area
Not ready to talk yet? Get a feel for our content in the meantime.
Frequently asked questions
Does the lecture promote any products or services?
No. The content is entirely objective, with no promotion of retail chains, apps or financial products.
Why would small business owners need this?
The same mechanics that work on a consumer work on a business when it buys from suppliers. The lecture runs in both directions.
Does it work for a younger audience?
Yes. The material is adapted to the age of the room, including examples from online and digital purchasing.
Part of the audience is experienced and part is new. Will it work?
Yes. The depth is set in advance on the planning call, examples are matched to the sector, and the base assumes no prior knowledge. Audience questions give the experienced their room too.
What is the difference between a lecture and a workshop?
A lecture delivers insights, a thinking framework and examples to a large group. A workshop adds practice, discussion and work on your own cases in a smaller group. They combine well: a lecture for everyone and a follow-up workshop for a core team.
How much does a lecture cost?
The price depends on the format, the location and the audience size. After a short intro call you receive an itemized quote, no surprises.