A lecture for organisations · 90 minutes · On site / Online
Sales, Marketing, and Negotiation Basics
Most people who have to sell would rather not, and the reluctance is audible from the first sentence. The usual training does not help, because it is written for salespeople with a target and a pipeline, not for a founder quoting a price for the first time or an employee who has to persuade a supplier. This lecture treats marketing, selling and negotiating as a single chain rather than separate subjects, from how someone hears about you to how the number gets agreed. Alex Slutsker, a business consultant, spends real time on the moment a client pushes back on price.
The content is matched in advance to your audience and goals on a short fitting call.
- Duration
- 90 minutes
- Format
- On site · Online
- Built for
- Aspiring entrepreneurs, General audience
What your audience takes away
- ▸Open a sales conversation without sounding like you are pushing.
- ▸Name your price out loud and hold it when challenged.
- ▸Turn a marketing message into the opening of a real conversation.
- ▸Negotiate terms with a supplier or partner without damaging the relationship.
- ▸Follow up after a first meeting without becoming a nuisance.
Who this lecture is for
Relevant to organisations with no sales function whose people still have to persuade suppliers, partners and internal decision makers, and to learning leads who would rather buy influence and communication than a sales course. Also booked by municipal entrepreneurship programmes and young adult centres, by small business courses and freelancer communities, by colleges and continuing education programmes needing a commercial basics module, by business communities and coworking spaces, and by nonprofits whose staff pitch partnerships and donations.
Who delivers the lecture
Alexander Slutsker
Business consultant, entrepreneur and founder of Mobius Business Solutions
- ✓14 years of entrepreneurship and consulting, dozens of businesses and managers accompanied in Israel
- ✓MBA in Hi-Tech and Entrepreneurship
- ✓BBA in Marketing and Finance
What organisers say
Alexander's lecture is simply a must for every pre-army programme or youth centre. Our young people received an amazing, practical toolbox for adult life. The content is delivered in a fascinating way, at eye level.
How booking works
- 1
Get in touch
Send a WhatsApp message or use the form, with the date, the audience and the setting.
- 2
A short fitting call
On the call the content and examples are matched to your audience and goals.
- 3
The lecture is delivered
On site or online, 90 minutes, questions from the room included.
Worked with
- Google for Startups
- הבית לעסקים של עיריית שדרות
- Microsoft Reactor
- GameReady
- SderoTech
- IUCEL
- Resilience & Health Innovation Hub
- International Resilience Institute of Sderot
Want this lecture at your organisation?
Send a message with the date and the audience, and a short fitting call matches the content to your organisation.
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Frequently asked questions
Is this relevant for people who are not in a sales role and never will be?
That is the audience it was written for. Anyone who has to get a supplier to agree, a partner to commit or a manager to fund something is negotiating, and most of them were never taught how. Nothing in the session assumes a target or a pipeline.
How do marketing, sales and negotiation actually connect, or is this separate topics stitched together?
They connect through the same conversation. Marketing decides what someone already believes before they speak to you, selling establishes what they need, and negotiation settles the terms. Teaching them apart is why people who market well still lose the deal at the price question.
Does it cover setting and defending a price?
Yes, and it is where most of the room recognises itself. Quoting a number is easy until the other side pauses. The session works on what to say in that pause, and on why discounting immediately teaches a client that the first number was never real.
Do you teach pressure tactics or closing techniques?
No. Pressure works once and costs the relationship afterwards, which matters more when your market is small and people talk to each other. The approach is built on being genuinely useful to the buyer, which closes more of the deals worth having.
Can a room mixing experienced salespeople with complete beginners both get value?
Usually yes, for different reasons. Beginners get a structure where they had only instinct. Experienced sellers tend to find the negotiation and pricing part more useful than the selling part, because that is the piece their own training treated as an afterthought.
Part of the audience is experienced and part is new. Will it work?
Yes. The depth is set in advance on the fitting call, examples are matched to the sector, and the base assumes no prior knowledge. Audience questions give the experienced their room too.