What is lead time
Also known as: order lead time, project lead time
Definition
Lead time is the full time from a customer's request to delivery, waiting included. It is the wait the customer feels, not only the time spent working.
Why it matters
Customers do not see your work, they see their wait.
Common mistakes
Measuring only the time spent working and ignoring the queue before the work begins.
Related terms
Worked exampleIllustration
A birthday cake, from order to pickup
A family bakery takes a custom birthday cake order on Sunday morning.
Queue
The cake waits in the Ordered column until Wednesday at 08:00, because Baking is full.
Work
3 hours of baking, 5 hours waiting for the decorator and 2 hours of decorating. The cake is ready on Wednesday at 18:00.
Pickup
The customer collects it on Thursday morning. Counted in calendar days from order to pickup, a convention chosen for this example, the lead time is 4 days.
- 5 ÷ 96 ≈ 5%
Share of work
Hands on work is 3 + 2 = 5 hours out of the 96 hours between order and pickup.
To make the customer wait less, shorten the queue before you speed up the baking.
Illustration
The customer's clock
Lead time 4 days, 96 hours from order to pickup. Hands on work is 5 of those hours, about 5%. The queue, not the baking, is most of the wait.
Definition
Lead time is the elapsed time from the moment a request or order is received to the moment the result reaches the customer. It includes every wait along the way: the queue before anyone starts, the pauses between steps and the time to hand over or ship. The Lean Enterprise Institute's lexicon describes order lead time as production lead time plus the time spent getting the product to the customer, including the delays in processing orders and entering them into production and the delays when orders exceed capacity. In purchasing, the same words have a second everyday sense: supplier lead time, the time from placing an order with a supplier to receiving the goods.
Why it matters
Much of the customer's wait is often queue, not work: in the illustrative cake order below, 5 hours of hands on work sit inside 4 days. The share of work in the lead time, work time ÷ lead time, is called flow efficiency, and a low number says where to look: shorten the queue before you speed up the work. Supplier lead time matters the other way round, since it sets how early you must order stock so that you never run out.
Directly related: Cycle Time, Kanban, Throughput.
Formula
Lead Time = Completion Date - Request Date
Improvement tips
- Start the clock when the customer asks, not when your team picks the job up.
- Write down which convention you use, calendar days or working days, and keep it for every order so the numbers compare.
- Look first at the queue before the work starts: it is usually the largest part and the cheapest to cut.
- Tell customers the time most of your recent orders arrived within, rather than your fastest case.
- For stock, note each supplier's lead time and order early enough to cover it.
Common mistakes
- Reporting one average that hides the few orders that took far longer.
- Mixing very different kinds of orders in one number, so it describes none of them.
- Speeding up the work itself while orders still wait days before anyone starts.
Related terms
Cycle Time
Cycle time is the time from when work on an item starts to when it is finished, waits after the start included. The queue before the start is not part of it.
Kanban
Kanban is a way to manage work on a board of columns with a limit on how many items can be in progress at once. New work starts only when a slot frees up.
Throughput
Throughput is the rate at which a business delivers finished work to customers, like cakes sold per day. The bottleneck sets it, not how busy the team is.
Bottleneck
A bottleneck is the slowest step in a process, the one that sets how much the whole business can deliver. In a small business, it is often the owner.
Backlog
A backlog is the one ordered list of everything a product might get next, with the top items small and ready and the bottom items still rough ideas.
Scrum
Scrum is a lightweight framework in which a small team works in sprints of one month or less, meets for 15 minutes a day and shows a working result each sprint.
Quick check
What does lead time measure?
Choose an answer
Frequently asked questions
Do I need to measure lead time before I start my business?
When does lead time first become relevant for a new business?
How do I estimate lead time for a new product or service?
Can a short lead time help a new business win customers?
Why does lead time matter for a business already running?
What goes wrong when a business ignores lead time?
How do I start measuring and reducing lead time?
What is the difference between lead time and supplier lead time?
What does lead time mean in plain words?
Is lead time the same as the time we spend working?
Do I need special software to track lead time?
What causes long lead times, and how do I fix them?
Sources: Lean Enterprise Institute, Lean Lexicon
Last reviewed: 2026-09-24
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