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Mobius
Intermediate

What is lead time

Also known as: order lead time, project lead time

Definition

Lead time is the full time from a customer's request to delivery, waiting included. It is the wait the customer feels, not only the time spent working.

Why it matters

Customers do not see your work, they see their wait.

Common mistakes

Measuring only the time spent working and ignoring the queue before the work begins.

Worked exampleIllustration

A birthday cake, from order to pickup

A family bakery takes a custom birthday cake order on Sunday morning.

  1. Queue

    The cake waits in the Ordered column until Wednesday at 08:00, because Baking is full.

  2. Work

    3 hours of baking, 5 hours waiting for the decorator and 2 hours of decorating. The cake is ready on Wednesday at 18:00.

  3. Pickup

    The customer collects it on Thursday morning. Counted in calendar days from order to pickup, a convention chosen for this example, the lead time is 4 days.

  4. Share of work

    Hands on work is 3 + 2 = 5 hours out of the 96 hours between order and pickup.

    5 ÷ 96 ≈ 5%

To make the customer wait less, shorten the queue before you speed up the baking.

Illustration

The customer's clock

Lead time 4 days, 96 hours from order to pickup. Hands on work is 5 of those hours, about 5%. The queue, not the baking, is most of the wait.⁨Lead time: 4 days⁩⁨Sun⁩⁨Mon⁩⁨Tue⁩⁨Wed⁩⁨Thu⁩⁨Queue: 3 days⁩⁨3 h⁩⁨Baking⁩⁨5 h⁩⁨Waiting⁩⁨2 h⁩⁨Decorating⁩08:0018:00⁨Cycle time⁩

Lead time 4 days, 96 hours from order to pickup. Hands on work is 5 of those hours, about 5%. The queue, not the baking, is most of the wait.

Lead time runs from the order to the pickup. The red dashes are the days the cake sat in the queue, and the panel below opens up the one day of work.

Definition

Lead time is the elapsed time from the moment a request or order is received to the moment the result reaches the customer. It includes every wait along the way: the queue before anyone starts, the pauses between steps and the time to hand over or ship. The Lean Enterprise Institute's lexicon describes order lead time as production lead time plus the time spent getting the product to the customer, including the delays in processing orders and entering them into production and the delays when orders exceed capacity. In purchasing, the same words have a second everyday sense: supplier lead time, the time from placing an order with a supplier to receiving the goods.

Why it matters

Much of the customer's wait is often queue, not work: in the illustrative cake order below, 5 hours of hands on work sit inside 4 days. The share of work in the lead time, work time ÷ lead time, is called flow efficiency, and a low number says where to look: shorten the queue before you speed up the work. Supplier lead time matters the other way round, since it sets how early you must order stock so that you never run out.

Directly related: Cycle Time, Kanban, Throughput.

Formula

Lead Time = Completion Date - Request Date

Improvement tips

  • Start the clock when the customer asks, not when your team picks the job up.
  • Write down which convention you use, calendar days or working days, and keep it for every order so the numbers compare.
  • Look first at the queue before the work starts: it is usually the largest part and the cheapest to cut.
  • Tell customers the time most of your recent orders arrived within, rather than your fastest case.
  • For stock, note each supplier's lead time and order early enough to cover it.

Common mistakes

  • Reporting one average that hides the few orders that took far longer.
  • Mixing very different kinds of orders in one number, so it describes none of them.
  • Speeding up the work itself while orders still wait days before anyone starts.

Related terms

Quick check

What does lead time measure?

Choose an answer

Frequently asked questions

Do I need to measure lead time before I start my business?
You cannot measure it before the first orders, but you can estimate it: list every step from request to delivery, waits included, and promise a date you can keep rather than your fastest case.
When does lead time first become relevant for a new business?
With the first order. Write down two dates for every order, when it was requested and when it was delivered, and you have the data from day one.
How do I estimate lead time for a new product or service?
Map every step from request to delivery and give each one a time, including the waits between steps and any supplier deliveries. Add the steps up, then test the estimate against the first real orders.
Can a short lead time help a new business win customers?
It can, when customers care about speed and you can keep the promise. A date you meet builds more trust than a fast date you miss.
Why does lead time matter for a business already running?
It is the wait your customers actually feel. When it grows, the cause is usually orders queuing before the work starts, which the team may not notice because the work itself is no slower.
What goes wrong when a business ignores lead time?
Delivery promises drift away from reality, and the first signal is a complaint or a cancelled order rather than a number. By then the queue has usually been growing for weeks.
How do I start measuring and reducing lead time?
Record the request date and the delivery date of every order for a month. Then look at where orders wait longest, usually before the work starts, and cut that queue first.
What is the difference between lead time and supplier lead time?
Your lead time is how long your customer waits for you. Supplier lead time is how long you wait for a supplier, from placing the order to receiving the goods. It becomes part of your lead time whenever an order needs materials you do not hold.
What does lead time mean in plain words?
How long the customer waits, from the moment they ask to the moment they receive what they ordered.
Is lead time the same as the time we spend working?
No. Lead time counts every wait, and the work may be a small part of it. In a process full of queues an order can take days while the work on it takes hours.
Do I need special software to track lead time?
No. A spreadsheet with the request date and the delivery date of each order is enough to start.
What causes long lead times, and how do I fix them?
Usually queues: orders waiting to be started, approvals waiting for someone, materials waiting for a supplier. Limit how much work is started at once, so orders move instead of piling up, and order common materials before they are needed.

Sources: Lean Enterprise Institute, Lean Lexicon

Last reviewed: 2026-09-24

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