Sales
Pipeline, qualification, conversion, and revenue conversations.
Lead
A person or organization that has shown initial interest in your business or fits your target market profile.
Prospect
A qualified lead who has been evaluated and fits the specific target criteria of a company's ideal customer.
Opportunity
A qualified prospect who has entered the active sales cycle and has a high probability of closing a deal.
Pipeline
A visual representation of where various sales opportunities are in the purchasing process, from initial contact to closing.
Win Rate
The percentage of total sales opportunities that are successfully closed as won deals.
Sales Cycle
The average amount of time it takes to turn a new lead into a paying customer.
Sales Velocity
A metric that measures how quickly a business generates revenue by evaluating deal volume, size, win rate, and sales cycle length.
Upsell
A sales technique where a seller encourages a customer to purchase a more expensive version, an upgrade, or add-ons to increase the total deal value.
NPS
A customer loyalty metric that measures how likely customers are to recommend a company's product or service to others.