Marketing Funnel vs Sales Pipeline
The marketing funnel describes how a broad audience narrows down into engaged prospects, while the sales pipeline tracks those prospects through the specific stages a sales team manages to close a deal. The funnel is about attention, the pipeline is about action.
Marketing Funnel
A model that represents the journey potential customers go through, from first learning about your business to making a purchase.
Pipeline
A visual representation of where various sales opportunities are in the purchasing process, from initial contact to closing.
| Owned by | Marketing team | Sales team |
|---|---|---|
| Starts at | Strangers who have never heard of you | Qualified leads a salesperson is actively working |
| Measures | Awareness, interest, conversion rates | Deal stages, win rate, time to close |