Marketing Funnel vs Sales Pipeline
The marketing funnel describes how a broad audience narrows down into engaged prospects, while the sales pipeline tracks those prospects through the specific stages a sales team manages to close a deal. The funnel is about attention, the pipeline is about action.
Marketing Funnel
A model that represents the journey potential customers go through, from first learning about your business to making a purchase. It spans awareness, consideration, conversion, and retention stages.
Pipeline
A visual representation of where various sales opportunities are in the purchasing process, from initial contact to closing. It forecasts revenue visually.
Marketing team
Sales team
Strangers who have never heard of you
Qualified leads a salesperson is actively working
Awareness, interest, conversion rates
Deal stages, win rate, time to close
| Owned by | Marketing team | Sales team |
|---|---|---|
| Starts at | Strangers who have never heard of you | Qualified leads a salesperson is actively working |
| Measures | Awareness, interest, conversion rates | Deal stages, win rate, time to close |